As the world is becoming more environmentally conscious and socially responsible, brands are increasingly looking for ways to establish an eco-friendly association for the consumer.
In this article, we’ll briefly discuss the reasons and benefits of why your company should consider eco-friendly packaging. We only cover the why in a brief manner because that is the part you are likely already familiar with. This article’s main focus, however, will be on how. How your company can successfully make this shift.
It might be more simple than you imagined. You might also realize how YOU can personally be responsible for increasing sales for the company while leading your brand’s shift toward saving the world.
Why Go For Eco-Friendly Packaging?
Never Underestimate the First Impression
Packaging is a great place to begin when looking for how your brand can make a difference for the environment.
The packaging is the first feature of your product that a customer comes in contact with. The way the package looks and feels is what gives the first and most valuable impression of your brand, and your product. That’s why it’s crucial to invest extra effort and thought in your product’s packaging and what it says about your brand.
Businesses have a lot to gain when they decide to rely on eco-friendly materials and processes when it comes to packaging. Sustainable Packaging is one area where brands can get creative and rake up those environmental points. It also plays an important role in customer retention and marketing.
Consumer Demand for Eco-friendly Packaging is Surging
One study estimated a compound annual growth rate (‘CAGR’) of 7.4 percent from 2020 to 2025. This means that all producers and distributors need to think about how they can make their packaging process more sustainable. In this challenging economic environment, it is essential that any solution be economical —as well as environmentally-sustainable for the company.
You Can Actually Make a Difference
The EPA says that packaging materials are almost 65% of all the trash people throw every year, so you can make a significant difference by doing something about it.
Challenges in Eco-friendly Packaging
In most cases, the shift to sustainable packaging is easier said than done. Limitations in technology, lack of convenient alternatives, and high associated costs are some of the biggest hurdles brands face while going green.
Selecting New Materials Can Be Tricky
The first thing that most brands do in their drive of going eco-friendly is to shift from plastics to paper.
This is because paper or cardboard is more biodegradable than most plastics. However, it isn’t always the most sustainable option. The sustainable approach to packaging looks at many different factors, including the overall energy and resources required to produce that material. In many cases, cardboard can actually require more energy and water to manufacture compared to plastic.
Of course, the recyclability of paper allows for better production methods over time, but sometimes it still isn’t easier to produce sustainably compared to plastic. It is, therefore, important for brands to consider their packaging decisions and the implications of their overall environmental footprint. Even while using paper or cardboard you should look for new ways to reduce the amount of material used in the packaging. Or alternatively in what way it can be repurposed, and not just thrown away.
If not done correctly, recycled materials can mean weak durability for your packaging. Some of the recycled materials over time become inferior in strength and won’t hold up for your product like they did the first time around. Therefore, you must be careful when selecting which recycled materials to use.
Finding a Solution That Can Work for Your Company
Targeting Areas for Biggest Impact
The best way of tackling such challenges is to look for a solution from another angle and target areas where you can make the biggest difference. This is the approach Davik took when looking for how they can help and guide brands to becoming more eco-friendly.
Although not a new concept, but indeed where the damage is greatest are – plastic bags. As a matter of fact, every bag, paper, plastic or reusable, has an environmental impact. By eliminating the need for a bag altogether your brand can claim responsibility for a significant change.
Creative Solutions You Can Adopt
The Carry Handle tape by Davik is perhaps the most innovative, convenient, and cost-effective solution for eliminating the need for plastic bags. The Carry Handle is a thin strip of material that attaches to both sides of your product creating a durable handle that can replace the bag. The consumer can use this handle to carry your product off the shelf through checkout and on until the package is opened. As for the production process, it does not require any intricate process or drastic changes.
Overcoming The Challenges With The Carry Handle
The Carry Handle by Davik can play a key role for your brand’s sustainability strategy in addressing the above obstacles.
Material – Applying the carry handle to your product actually means less material is needed for packaging. If your product is a multi-pack beverage, for example, adding the Carry Handle will reduce damage to the shrink wrap when the product is handled which means a reduced amount of products that need to be repackaged.
Durability – The Carry Handle by Davik is made from recyclable eco-friendly materials but is also super durable and has the capability of lifting up to 30 pounds which provides for a most ideal solution for heavier products such as multi-pack beverages.
Davik can offer various types of Carry handles, made of different materials such as MOPP, PE, PET, recycled PET, or plastic-free handles. Moreover, Davik can offer supplementary products that will enable your brand to construct the right packaging idea.
The packaging industry indeed faces multiple challenges when it comes to implementing sustainability in a truer sense. However, there are some simple and innovative solutions like Davik’s carry handle tape that can help your brand reduce its plastic reliance while boosting sales. Davik has everything you’ll need to achieve an eco-friendly status. Contact a Davik expert to discuss the right eco-friendly packaging solution for your product.